| 15 August 2017 | change3
Speed, Scalability & Savings
How Ad Tech Gains a Competitive Edge with zColo
Digital advertising has changed the landscape of available media for marketers everywhere. The days of Don Draper are long behind us. Today’s sophisticated advertisers have more in common with statisticians than ad men. Data now drives every conversation, and critical matrices define growth and success. This rebirth of the modern advertiser is now enabled by new and innovative software applications, which are changing the game.
Advertising technology, or Ad Tech, has been exploding as an industry since 2010. The Advertising and Marketing industry is ranked as the third fastest-growing industry with a 200 percent growth in revenue and employees.1 Ad Tech revenue is set to grow over 300 percent by 2020 — up from $30 billion in 2015 to $100 billion by 2020.
Access the full report by our Partner zColo here: Speed, Scalability Savings – How Ad Tech Gains a Competitive Edge with zColo
About Our Partner zColo by Zayo
zColo by Zayo provides colocation, connectivity and cloud services in North America and Europe. Our extensive data center footprint in Tier 1 and Tier 2 (edge) markets provides businesses with scalable colocation services for critical networking, data storage and processing. Zayo’s carrier-neutral approach enables interconnection to major carrier hotels and data centers across our global network, and diverse fiber risers facilitate peering with the ISPs and content providers. Businesses benefit from flexible space and power options, customizable solutions and high-touch mission critical support – and access to Zayo’s robust, global communications infrastructure.